Tabcorp’s investment in loss-making Dabble valued the company at $150 million, and gave Big Green a board seat. All brought to you via the Chinese government! The youth are starting to change On the other, there’s the video app algorithmically designed by software engineers and psychologists to fire off the perfect amount of dopamine to keep young brains scrolling. On one branch of this cursed marriage are Australia’s online bookmakers, rapaciously looking for young people to lure into gambling addiction. Other gaming operators say that TikTok’s Australian sales team has since begun approaching bookmakers with specifications about how to advertise on the app. There has been no public announcement from TikTok about a change in policy, though it did quietly extend access to Entain’s Neds and the aforementioned Dabble in May. There’s even a little button that takes users quickly into the app store to download. After the inquiry, some of the millions of Australians who use the video app every day are seeing sponsored clips for the Tabcorp-backed bookie. Well, for months now, Dabble has been advertising on TikTok. Later he confirmed that “Dabble does not advertise on TikTok”, citing the app’s gambling policy. “I’m not sure,” Rytenskild said, taking it on notice. Rytenskild was also asked about Tabcorp’s recent $30 million investment in Dabble, a start-up bookmaker whose entire existence is presaged on luring millennials with “social betting”. TikTok, whose gargantuan user base consists chiefly of bored children and young people, had allowed one online bookmaker - the largest - to test gambling advertising in what was described as a “strictly controlled pilot”. He even attacked “foreign-owned” Sportsbet, then blanketing TikTok with targeted ads. He pointed out where there were holes in the law, and suggested banning TV ads during daylight hours. Rytenskild also came with marked homework.

In a saturated field of barkers, chancers and parasites, we are TAB, we’re the Big Green, we’re ASX-listed, and we’re the adults in the room. Tabcorp CEO Adam Rytenskild appeared before Federal Parliament’s online gambling inquiry in April with a punchy message.

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